Diversity & Inclusion department dedicated website to highlight their commitment to representation, equity, and inclusive storytelling.
Universal Studios’ Diversity & Inclusion department needed a dedicated website to highlight their commitment to representation, equity, and inclusive storytelling. They sought to celebrate their diverse workforce, including minority employees, directors, and writers, while showcasing their ongoing initiatives and achievements. Our goal was to design a platform that authentically conveyed their mission and inspired industry-wide change.
We developed a modern, user-friendly website that featured powerful visuals, success stories, and detailed information about their diversity programs. The design emphasized accessibility and easy navigation, ensuring users could explore initiatives, employee spotlights, and opportunities for collaboration. To amplify their message, we created branded social media assets and implemented an SEO strategy to drive traffic from relevant industry and advocacy groups. We also delivered a polished presentation deck for their internal events and partner meetings.
The new website provided a dynamic platform to showcase Universal Studios’ diversity efforts, leading to a 65% increase in engagement within three months. Social media posts saw higher interaction rates, sparking conversations about inclusion in entertainment. Improved search visibility attracted industry partners and diverse talent. The presentation deck reinforced Universal’s leadership in diversity, earning praise from internal teams and collaborators.
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