The Polestar series

Client:

Polestar

Role:

Creative Direction

Tools Used:

Photoshop, Figma, WebGL

Year:

2023

Overview

When launching the Polestar series of electric cars, our goal was to craft a visually stunning and immersive digital experience that truly reflected the Scandinavian artistry behind the brand. While most automotive websites follow a standard design approach, we wanted to push boundaries with a next-generation user experience, leveraging CGI and Unreal Engine to create an interactive and visually compelling online car configurator.

Beyond the website, we implemented a comprehensive SEO and social media strategy to ensure maximum visibility and engagement for the launch. The objective was clear: position Polestar as a leader in innovation and design while driving excitement and conversions through an engaging, high-performance digital ecosystem.

The Process

Website Design & Development

Designed a sleek, Scandinavian-inspired UI/UX that emphasized minimalism, performance, and innovation.
Integrated high-end CGI visuals powered by Unreal Engine to create a real-time, interactive car configurator, allowing users to explore Polestar in a dynamic and immersive way.
Ensured the website was fully optimized for performance, with fast-loading speeds, mobile responsiveness, and seamless navigation.

SEO Strategy

Conducted in-depth keyword research to optimize content for high-ranking automotive and electric vehicle searches.
Implemented structured data and technical SEO enhancements to boost visibility on search engines.
Developed content-rich landing pages that positioned Polestar as a premium, forward-thinking EV brand.

Social Media Campaign

Created high-impact social media assets, including cinematic CGI visuals, motion graphics, and teaser videos, to build excitement and anticipation.
Developed a content strategy focusing on storytelling, sustainability, and Scandinavian design, ensuring engagement from both EV enthusiasts and luxury car buyers.
Leveraged data-driven ad targeting to amplify reach and drive qualified traffic to the website.

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The End

Higher user engagement rates due to the interactive Unreal Engine-powered configurator.
Boosted social media engagement with highly shareable, CGI-driven content.
Positioned Polestar as an innovative digital-first EV brand, setting a new standard for how cars are showcased online.

By combining cutting-edge design, SEO, and strategic social media marketing, we delivered a digital experience as sleek and powerful as the Polestar itself—transforming a product launch into a visually immersive brand journey.

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